Attendee and exhibitor surveys are one of the clearest tools event leaders have to prove ROI. They gauge exhibitor and sponsor revenue, brand awareness, and event revenue. Yet 40% of organizers still struggle to prove event ROI, according to Bizzabo’s 2026 event benchmarks. Market research for events has changed considerably in the past three to […]
Tag: trade show survey
Six Trends in Trade Show and Event Surveys
Survey results are not simply a measure of past performance, it is a tool to inform future event planning. Events that seek a continuous improvement process use feedback to ensure that each trade show or event iteration addresses the concerns and preferences of its audience more effectively.
