Prefer to listen? Catch the 2-minute “Overview” audio analysis of this strategy below. Here is how to apply the Hierarchy of Truth to find your event’s real growth engine. 1. Prioritize “Event Growth Engines” Over “Enablers” In a McKinsey-style framework, your Growth Engines are the core drivers of success, the unique “Discovery Rituals” that make […]
Category: Attendee Survey
Hidden Value of Event Surveys
From the start post-event surveys can be positioned to bring value from multiple directions. So the insights gained from one event payoff with improved event marketing and guest experiences at the next iteration of the event. Specifically, event survey ideas include using survey results as content to increase attendee and exhibitor registrations, or straight forward […]
Six Trends in Trade Show and Event Surveys
Survey results are not simply a measure of past performance, it is a tool to inform future event planning. Events that seek a continuous improvement process use feedback to ensure that each trade show or event iteration addresses the concerns and preferences of its audience more effectively.
