Many associations know they want the guidance that survey data can provide. OKRs (Objectives and Key Results) are a solution that establishes a purpose-driven pathway. Survey objectives are identified, and the key results allow for continuous improvement and alignment with association goals.
Author: eventsurveys
Six Trends in Trade Show and Event Surveys
Survey results are not simply a measure of past performance, it is a tool to inform future event planning. Events that seek a continuous improvement process use feedback to ensure that each trade show or event iteration addresses the concerns and preferences of its audience more effectively.
