Trade Show


“NRF has been so pleased with the relationship we developed with Event Survey Group. We use to do our surveys in-house and it became very challenging as our event portfolio grew. We turned over all of our event surveys to them, and the process has never been so easy! Event Survey Group has been incredibly helpful, efficient and deadline focused. We have been very happy.”

Susan Newman
Senior Vice President, Conferences/Strategic Marketing
National Retail Federation

Event Surveys, Membership Surveys and Research

Event Survey Group is a key strategy consultant, providing critical analysis for associations, membership groups, event producers, large and small CVB and event venues, media companies, trade show producers, festival and concert promoters, exhibitors, and publishers. Our goal is to enable our clients’ objectives, understand the story their data is telling, and turn it into recommendations to improve business outcomes. A couple of our specialized services include event surveys and membership surveys.

Event surveys for attendees, exhibitors and sponsors

Event Surveys

Advanced questionnaire design produces results you can actually use. Live attendee feedback? Pre- or Post-Show data? Append survey results to an in-house database? A consultative approach will help discover the optimal method.

Specializing in research and event surveys for trade shows, festivals, concerts, conferences, fairs, and the event industry. Just some of our event surveys include: On-site Intercepts, Attendee, Exhibitor and Session Evaluations.

Association, Reader, and Membership Surveys

Event Survey Group is a partner in assessing member needs, industry challenges and potential solutions. What are the key challenges to growth? Are there emerging trends and market changes at a grassroots level? Why do members join or renew membership?

Changes in the economy may influence sentiment and messaging. Surveys are a powerful tool to stay connected with a large or evolving community dynamic.

Membership surveys and surveys for reader groups and associations
Event exhibitor services and surveys

Exhibitor Services

Exhibitor services include on-site event surveys, booth appeal studies, training effectiveness, event profiles and exhibitor event selection recommendations.

Event profiles and exhibitor event selection recommendations are the byproduct of thorough industry wide research. The emphasis is on audience demographics and an investigation of competitor history at specific events.

Competitor Intelligence and Marketing Consultation

Event Survey Group’s competitor analysis is a thorough investigation of competitor products and services. Learn how competitors are differentiating their products / services and engaging prospective clients.

Leverage our extensive history of zeroing in on the unique value essence offered by organizations. Our marketing consultation digs deep into organization objectives and distills the core strategy that creates individualization.

Competitor intelligence for the exhibition and event industry and associations