Prefer to listen? Catch the 2-minute “Overview” audio analysis of this strategy below. Here is how to apply the Hierarchy of Truth to find your event’s real growth engine. 1. Prioritize “Event Growth Engines” Over “Enablers” In a McKinsey-style framework, your Growth Engines are the core drivers of success, the unique “Discovery Rituals” that make […]
Tag: event survey
Hidden Value of Event Surveys
From the start post-event surveys can be positioned to bring value from multiple directions. So the insights gained from one event payoff with improved event marketing and guest experiences at the next iteration of the event. Specifically, event survey ideas include using survey results as content to increase attendee and exhibitor registrations, or straight forward […]
Objectives and Key Results: Event and Membership Surveys
Many associations know they want the guidance that survey data can provide. OKRs (Objectives and Key Results) are a solution that establishes a purpose-driven pathway. Survey objectives are identified, and the key results allow for continuous improvement and alignment with association goals.
Six Trends in Trade Show and Event Surveys
Survey results are not simply a measure of past performance, it is a tool to inform future event planning. Events that seek a continuous improvement process use feedback to ensure that each trade show or event iteration addresses the concerns and preferences of its audience more effectively.
